Motorola TC55 Specifications download pdf (Page 11)

PARTNER BRIEF

TC55

THE MARKET OPPORTUNITY

Following is an assessment of the current enterprise

smartphone market, as well as TC55 product positioning by

market application, company size and more.

1.3 BILLION MOBILE WORKERS BY 2015

The mobile workforce continues to expand — both outside

and inside the four walls. According to IDC, the world’s

mobile worker population will reach 1.3 billion by 2015 —

representing 37.2 percent of the total workforce. Said Stacy

Crook, senior research analyst for IDC’s Mobile Enterprise

Research program:

“Despite recent market turmoil, mobility continues to

be a critical part of the global workforce and we expect

to see healthy growth in the number of mobile workers.

Our forecast shows that the worldwide mobile worker

population will increase from just over 1 billion in 2010 to

more than 1.3 billion by 2015.”

TOTAL ADDRESSABLE MARKET:

ENTERPRISE SMARTPHONES

Enterprise smartphone shipments are forecasted to

continue to rise through 2014 at a Compound Annual

Growth Rate (CAGR) in the double digits. This highlights

the fact that the Enterprise Smartphone segment is one

of the most robust and fasting growing segments in the

Enterprise market. Pursuing new, high growth markets is

a principle tenant of the Market Expansion team and the

TC55 represents Motorola Solutions primary vehicle for

addressing this fast growing segment.

Figure 1 shows the Served Available Market (SAM) for

the enterprise smartphone category from 2009-2014 the

opportunity across all verticals is projected to exceed

$800M in 2014.

Enterprise Smartphone SAM by Vertical

Figure 1

Source:

Motorola Solutions Business & Market Intelligence, VDC, (June 2013)

PAGE 10

MARKET OPPORTUNITY

Target Markets/Applications

ExEcutivE Summary

Product Overview

revenue opportunities

Conﬁgurations/Acce ssories

Key Selling PointS

Featu res/Beneﬁts/Differentiators

Qualifying Questions

Uncovering Opportunities

Global ServiceS

Support Services

SaleS ToolS

Materials/Classiﬁcation/Training

1 2 ... 6 7 8 9 10 11 12 13 14 15 16 ... 20 21

Comments to this Manuals

No comments

Motorola TC55 Specifications Page 11

Comments to this Manuals

Related products and manuals for Handheld mobile computers Motorola TC55